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New ISP

Monday, March 28, 2005

We're launching a new ISP called UK Internet Access. It's the fourth in our ISP portfolio and it's our first 0844 dial up ISP. I'll blog some more about 0844 at a later date.

Our target market for UK Internet Access is Johnny Brit. Despite our other ISPs having names like, Free UK ISP and 1 2 Free UK ISP we still get a large amount of non-UK residents registering to use the service. With that in mind we've branded the UK Internet Access ISP in a rather jingoistic manner which will hopefully deter Fritz.

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