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Free ISP moves down a couple of places

Friday, June 09, 2006

Our Free ISP 12Free has dropped 2 places in the Google index over the last 2 days. Does that signify an update is happening at Google or is something else to blame? It's got us scratching our heads at the moment but as with all these instances it's best to let the dust settle before looking for something to apportion blame to.

We'll continue to employ all the good SEO techniques we've learnt and build content and links in the hope that the drop is a minor glitch. We're getting very good at all things SEO and SEM and our sister company PushON continues to grow.

Having just checked Google sitemaps I noticed that the sitemap for 12Free had moved to a status of "pending" which is very odd. It's been re-submitted and is showing a status of OK again now. I can't see that being the reason behind the drop though.

The top Free ISP

Rather annoyingly the site currently enjoying the number one spot for the term Free ISP is a frames based site with very little content which as far as I'm aware hasn't changes in about 4 years. That really hurts when we go to the trouble of building our sites to W3C standards and keep the content fresh and new as much as possible. I've seen old badly built sites return to the top of Google results on a number of occasions recently and I'm begining to question just how good the results Google are offering really are.

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